What’s New In Search Marketing?
How Google’s strategy affects consumers and advertisers.
Advertisers spend huge sums on SEO, PPC, and Content Marketing, but are always at the mercy of Google.
Google, for its part, is always looking for the next growth opportunity. Search is the core revenue driver for Alphabet, but consumer behaviours are changing.
People want a more visual search experience and Google aims to deliver this through YouTube, Images, and Maps.
For advertisers, that shifting landscape is populated with opportunities and threats.
