What is the Metaverse?

And should other retailers follow Nike’s lead into this new world?

🤔 So, what is the metaverse?

Well it’s not really anything yet. It’s an umbrella term for a collection of digital technologies, with a rough sense that they will reside within a virtual, alternate reality.



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Clark Boyd

Clark Boyd


Tech/business writer, lecturer (Columbia), and data analyst. >500k views on Medium. I used to be with it, but then they changed what ‘it’ was.