Quibi: The High-Tech App Stuffed With Straight-to-VCR Content

There’s a new streaming platform in town.

Yes, another one. We’ll all drown in these streams if we’re not careful.

But wait!

Quibi, founded by Hollywood mainstay and ex-Disney boss, Jeffrey Katzenberg, thinks it might just be different enough to work.

It has big-money backing, big-name stars, and tiny TV shows. Each episode is under ten minutes long and the content is designed for watching on a smarpthone or tablet.

There are comedies, dramas, feel-good reality shows, news, and just about everything else in the roughly 100 shows that are on there already.

Quibi has $1.75 billion in funding behind it, and the likes of NBC and Disney have invested heavily.

Although Quibi sounds like the kind of name you’d give to a cutesy mascot for the Montreal Olympics, it is apparently a portmanteau, combining the ‘qui’ and ‘bi’ parts of the phrase ‘quick bites’.