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Pinduoduo // Shutterstock

Pinduoduo: Everything You Need to Know About PDD, China’s Third-Biggest Ecommerce Site

The C2M model may change how we all shop.

Pinduoduo: What do you need to know?

First, just gimme the facts.

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Pinduoduo user stats.
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Pinduoduo sales and operating losses.

How does Pinduoduo work?

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Making a purchase on PDD works a bit like this:

OR:

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Wait, this doesn’t sound all that new

So, where does ‘social commerce’ fit into this?

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Rather than seeing WeChat as a broadcast medium for ads, PDD identifies demand-side network effects to make their platform more attractive.

How much can you save on PDD?

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PDD has just announced a $7 billion investment in rural China over the next five years, to create a “new infrastructure” for online retail and agricultural products.

How does Pinduoduo work with manufacturers?

Sounds great. So, who’s going to copy it first?

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But what about in other countries?

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To say the difference is stark is an understatement.

The main challenge for Pinduoduo lies in sustaining this advantage when its rivals inevitably ape the customer-to-manufacturer model.

Author of the world-famous https://hitech.substack.com/ I used to be with it, but then they changed what ‘it’ was.

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