Pinduoduo // Shutterstock

Pinduoduo: Everything You Need to Know About PDD, China’s Third-Biggest Ecommerce Site

The C2M model may change how we all shop.

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Pinduoduo is known as PDD.

Recently, it has appeared with much greater frequency in my news feed in this initialized form: PDD.

At first, I genuinely thought it was a new name for Sean “P Diddy” Combs and left it at that. Just one step from turning himself into a symbol, I assumed.

Then I saw that PDD was indeed that Chinese ecommerce site — the country’s third-biggest, no less — and I had another thought.

‘P Diddy won’t like this’, I thought. P Diddy will not like PDD taking up his air space at all.

So I looked Diddy up and it turns out he was sued in 2011 (unsuccessfully, and you’ll soon see why) for $1 trillion in damages for, among other things, “causing 9/11”. No joke.

I guess he has bigger concerns than minor name infringement by a borderline homophone.

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Clark Boyd

Tech/business writer, CEO (Novela), lecturer (Columbia), and data analyst. >500k views on Medium. I used to be with it, but then they changed what ‘it’ was.