How Can Livestream Shopping Help First-Party Data Strategy?

Lessons from China included.

There is a widespread assumption — a lazy one, if you ask me — that businesses need to focus on capturing “first-party data” and they’ll be fine.

I see a number of challenges there, starting with:

1. The severe lack of data skills and knowledge

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Clark Boyd

Clark Boyd

Tech/business writer, lecturer, and analyst. I used to be with it, but then they changed what ‘it’ was.