Image for post
Image for post

Google Travel Reveals the Perils of Monopoly

The competition doesn’t stand a chance.

SEARCHING FOR A BARGAIN

Image for post
Image for post

It is an impressively customer-centric approach that takes concepts like the “consumer journey” and applies them in genuinely useful ways.

Image for post
Image for post

“To many Google employees, it’s axiomatic: Facebook is craven, Amazon is aggro, Apple is secretive, and Microsoft is staid, but Google genuinely wants to do good.

- Wired

Image for post
Image for post

MONOPOLY MONEY

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

The money is in those intent-rich queries when the searcher tells Google what they want to buy, or where they want to go.

How Are Google Travel’s Competitors Planning to Respond?

On the other hand…

Image for post
Image for post

“They’ve bulldozed competition, used our private information for profit, and tilted the playing field against everyone else. And in the process, they have hurt small businesses and stifled innovation.”

Image for post
Image for post

Sign up to the hi, tech. newsletter.

Author of the world-famous https://hitech.substack.com/ I used to be with it, but then they changed what ‘it’ was.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store