Digital Marketing in 2023: What Should We Expect?

Tracking, Retail Media, and a Pivotal Paper from 2019.

1: In 2019, a group of economists an article that got people talking — briefly.

In reality, it should have had us all talking for a lot longer.

The authors had all worked on digital advertising systems for the likes of Google, Yahoo!, and eBay.



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Clark Boyd

Tech/business writer, lecturer (Columbia), and data analyst. >500k views on Medium. I used to be with it, but then they changed what ‘it’ was.