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Apple Search // Shutterstock

Apple Presses Ahead With A New Search Engine

It won’t be better than Google. But does that even matter?

Google listed “traffic acquisition costs” of $30 billion in 2019, about $12 billion of which went to Apple.

So, why is Apple working on its own search engine?

Would Apple search be cause for concern at Google?

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The best products don’t always win, as Apple knows all too well.

Author of the world-famous https://hitech.substack.com/ I used to be with it, but then they changed what ‘it’ was.

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